The way we communicate has changed.
We used to get our information from TV, radio or newspaper. Now? Six in 10 people are getting news via social media. Your audience is among those six.
I started in traditional public relations two decades ago but curiosity led me to start working in social media a decade ago. I understand the fundamentals but I'm also highly skilled in using today's tools.
Photo: Carol Anne Gainer
Who Am I?
Twenty years ago, I moved to Washington DC to change the world.
I worked on the International Campaign to Ban Landmines, a winner of the Nobel Peace Prize. I also worked for a US Senator. Before and after these jobs, I consulted for giant non-profits, medium-sized non-profits and very small non-profits, helping them with their communications strategy and social media.
Then, I took a break.
I traveled around Latin America for three years, working on my Spanish. I began freelance consulting, focusing on helping organizations with their digital and social media. I learned about and worked with clients using the latest tools - everything from Pinterest to Facebook to Radian6 and Google Analytics. I also learned about other cultures - everything from food to customs to language.
Both experiences have been transformative.
This is the short version. Long version here.